If you've ever used a radio, you'll understand the concept of Stations. 

Radios work by tuning into specific frequencies, depending on what you feel like listening to. So, if you like pop music and it's at 97.9 on the dial, you just tune your radio into that frequency and there you go! Pop music begins streaming through your speakers. 

If you have favorite channels that you frequently like to listen to, you simply program your radio buttons to tune into those channels with a single push of the button. 

Your mind is very much like a radio. 

Since quantum physics shows that everything we experience as life is actually wavelengths, then all of life is made up of different frequencies, flowing and moving and looking for matches. Your mind is the radio; it's always connected to this range of frequencies of everything in the universe. Your unconscious beliefs are like the programmed favorites on your radio - they are constantly scanning life and seeking experiences that match your programming. 

But, it's easier to reprogram the favorites on your radio than it is in your mind. 

Let's say that you decided you didn't like pop music anymore and wanted to reprogram the favorites button to tune into the jazz station instead? Pretty easy - hold the button until it's reprogrammed to the frequency of the jazz station. 

What if you just said that you wanted to tune into the jazz station, but didn't reprogram the favorites button. When you pushed it, you'd tune into pop music again and again, no matter what you said. 

You couldn't tune into anything different until you reprogrammed the frequency.

It's the same with your mind. You can SAY you want to change your life, stop dating the same kinds of people, attract more money, find happiness, or whatever you want, but if the underlying programming is still tuned to the old frequencies, you will keep tuning into the old junk. 

You have to identify the old frequencies and reprogram specifically to totally shift to the life you want, so you stop attracting the life you don't. 

(This is why you can use affirmations over and over without seeing any shift in your life; if they aren't the right frequency to reset the old programming, there won't be a change.)